Saturday, November 17, 2007

A Global Challenge to Improve Air Quality

The challenge was set recently as the WHO unveiled its new Air Quality Guidelines, which featured dramatically lower standards for levels of pollutants.

The WHO believes that reducing levels of a type of pollutant known as PM10 could reduce deaths in polluted cities by as much as 15 per cent every year. The Air Quality Guidelines also substantially lower the recommended limits of ozone and sulphur dioxide.

The guidelines address all regions of the world for the first time, providing uniform targets for air quality that are far tougher than the national standards currently applied in many countries. Air pollution is estimated to cause around two million premature deaths worldwide per year, with over half of this burden borne by developing countries.

Dr Maria Neira, WHO Director of Public Health and the Environment, says ‘action to reduce the direct impact of air pollution will help to reduce the global burden of disease, and cut emissions of gases which contribute to climate change.’

In the meantime, you can support these guidelines and help to improve the air quality in your immediate environment – your home. With Nikken’s Air Power5®, you can enjoy a cleaner, more refreshing atmosphere, with air as fresh as the great outdoors to help you and your family breathe easier.

This patented air filtration system uses a groundbreaking ozone-free process called Clean Ion Generation to produce negative ions. Ions are charged atoms or molecules, and negative ions attach themselves to airborne particles to remove them from the air. Found in abundance in natural settings such as a walk through a forest or by a waterfall, the Japanese call this relaxing feeling ‘shinrinyoku’ or ‘forest air breathing’.

Clean Ion Generation is unique in that it provides the user with the benefits of negative ions, without creating ozone, which some countries class as a toxic gas.

For more information on the new Air Quality Guidelines, visit www.who.int/en/

Jeff Pearson

Getting Healthy USA.com
Nikken Independent Consultant

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